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Showing posts from January, 2018

Stop transferring metadata to end-users

If you were given a dollar by every website that transferred unnecessary metadata to you, you'd be richer than Bill Gates!  Well, not really; but you'd at least be well off.  You see, very few people realize that the websites they visit on a daily basis are transferring useless metadata to them -- including seasoned website developers, designers, and marketers.  And, even when people do realize it, they often assume that it's a best practice.  It's not!  In fact, it's one of the reasons why the web has become such a bloated medium.  Well, that and images, stylesheets, javascript, fonts, etc. -- all of which are even bigger culprits than metadata.  Still, that's no reason to ignore metadata -- it's been ignored for far too long!  Thus, in this article, I'll shed some light on the problem of transferring unnecessary metadata on the web as well as discuss several solutions for dealing with it. What is metadata? According to Wikipedia , metadata refers t